When the Absolut Company was acquired by Pernod Ricard, the Swedish company site needed a complete rebrand. New brands, new markets and a new corporate culture posed an interesting challenge – how to bring Absolut into the world of Ricard Pernod without losing the originality that made the vodka a modern icon.
WHAT WE DID:
Created a concept that would fit in with Pernod Ricard's "Elevate Social Moments". Wrote all copy and mapped out all navigation. The site was used with only minor changes for six years.